Real Soup Co. Introduces Foodservice Favourites Into New Look Grab and Go Range

19/09/2017

With the UK food-to-go market now worth some £20bn* and consumers leaning towards more meat-free lifestyles, The Real Soup Co. is introducing two of its most popular vegetarian foodservice flavours into its range of 380g Grab-and-Go Range.   

The Welsh supplier of fresh soup is using the forthcoming lunch! Show to unveil its Butternut Squash & Sweet Potato and Indonesian Chickpea and Coconut flavours in the new single serve format. Both have been handpicked from its existing range of 4kg fresh catering soups, due to their sheer popularity with customers across the hospitality spectrum.

Visitors to the stand will also be the first to see the beautiful new sleeve design for the 380g range, which uses illustrations of the ingredients and rustic, natural tones. The highly unique sleeve remains cool to the touch even if the contents are at optimum temperature for consumption.  The soups need just four minutes in a microwave.

The new flavours:

380g Butternut Squash & Sweet Potato

Spicy and sweet with a hint of rosemary, this hearty and wholesome soup will sit perfectly atop menus as winter and the festive season roll in.

380g Indonesian Chickpea and Coconut

An authentic and warming blend of tomatoes, chickpeas, coconut, lemongrass and lime, perfect for offering vegetarian diners something completely different.

David Colwell, Business Development Manager, Real Soup Co., comments:  “These flavours have long been firm favourites with our customers and so it feels like a natural progression, especially in light of an exploding food-to-go market, and a growth in meat-free lifestyles, that they should join our highly popular grab-and-go range. While convenience is absolutely key to the popularity of food-to-go, consumer perceptions of quality are what is really driving this market. Our research** findings support this, suggesting that 70% of consumers will pay more for a soup that has been freshly made. The proof of the soup really is in the eating and we can’t wait for lunch! Show visitors to see and taste the Real Soup Co. difference.”

Suitable for out of hours catering and vending, The Real Soup Co. 380g Grab-and-Go Range is made up of: Tomato & Basil, Carrot & Coriander, Thai Chicken, Lentil and Leek & Potato, alongside new Butternut Squash & Sweet Potato and Indonesian Chickpea and Coconut.

The Real Soup Co. is a supplier of fresh soup, crafted in the heart of Wales in small batches (with a lot of love) exclusively for the out-of-home and convenience markets. The range adheres to the latest FSA salt guidelines and includes meaty, vegetarian, vegan and free-from flavours.

*MCA – Insight 2017

**Real Soup Co. 2016 In-house panel